Overview

Gem4me is a messenger of the new generation with marketspace. Secure, reliable, and comfortable tool for communication now and streaming and financial payments in the nearest future**.** The product solves the problem of buying, transferring money between users, and communicating in one place via the marketspace.

Sphere

Entertainment, Lifestyle

My role

Lead Product Designer

Design Team

Ekaterina Demosyuk – Product Designer

Anton Volosetsky – Product Designer

Sergey Melnikov – Marketing Designer (Contract)

Contractor from Pragmatica agency – UX/UI Designer (Marketplace)

Tags

#Design system, #Mobile application design, #Web app design, #Leadership

Outcomes

For 1 year and 2 months was done

• Improved design solutions quality and consistency
• 300+ custom design elements including icons and components in the design system
• 12 product success releases
• 3 members of the design team
• 10-20% minimized time of the conversation between the designer and development team
• 30% minimized time of validation of new solutions
• ±5K MAU after the redesign
• Updated & redesigned 3 platforms – iOS, Android, Web
• Designed for a new part of the product – Marketplace
• +30-50% improved designers' technical performance
• +100% communication effectiveness growth
• Ideated and implemented support practice inside the design team